Suning end of the year three major initiatives to detonate the capital market Mardi Gras

"Ming at large, dark crossing Chen cabin," this weekend
Suning
Clever tactical use of this appliance to appliance business war.
December 20, 2005, home appliance giants are busy in other
Promotions
, The Suning Appliance has officially announced that the launch "Suning Appliance to send 500 poor
Students
Home New Year "action, to allow more poor students in need of assistance by Suning, Suning has also put in a special recruitment
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And actively link with Beijing's major universities, take the initiative to link these to the Chinese New Year reunion and anxious to go home for students from poverty. Suning Appliance seems to be "abandoned" the gradual warming of the pre-holiday market, with everyone thought Suning obsessed with doing public events, Suning Appliance in public service activities under the cover of conspiracy festival market can be described as carefully prepared. Yesterday
(December 21, 2005)
, Suning Electric Fan Zhijun, director of high-profile management center in North China, announced this weekend, Suning will move ahead of the three detonated festival market, to the war in full swing Adds a fire appliance.


According to Su Ning
Marketing
Department of responsible person for full amount of four billion yuan in the New Year there, the two Chinese New Year festival market, Suning is planning a long time, back in early December to start on the 15th anniversary celebration activities, the approaching New Year's Day market, as the meter towards the end, to the final sprint stage, who can not slack off in a crucial moment. Suning is even more important for this weekend, Suning will rely on these three initiatives will be the 15th anniversary celebrations to a climax in the festival market head start, upper hand.


First major initiatives: the re-escalation phases of credit to purchase renewable enjoy 9 discount


Consumer electronics market in Beijing, Suning Appliance pioneered "0 down payment, 0 interest, 0 fee installment to buy home appliances" activities, now has gained recognition as a new fashion for buying electric choice, and credit Consumption has become the promotion of Suning
Sell
Important factors, Su Ning, banks, consumers realize a win-win.


The market to start the holiday, Suning and China CITIC Bank once again combining the strengths of credit to upgrade again. Responsible person, according to Su Ning, in the December 25, 2005? February 28, 2006, holders of China CITIC Bank
Credit card
Suning Appliance Chain Store in the purchase of electrical appliances can all enjoy the full 100 back to 10 yuan activities, without any restriction, which is equivalent to 9 fold sales, for
Competition
Home appliance industry, intense efforts undoubtedly unprecedented, and to further reduce the threshold to participate in phases, as long as over 500 activities you can participate, if a 500 electrical, sub-12 pay 42 yuan a month just yet can, but also further back to 50, this event will promote the launch of Suning a consumer credit business to increase substantially once again heating up making consumer credit.


Second step: 4 linkage detonated appliance store wars


05 ? 12 ? 17 japanese
Operation
The first shop in the North of Beijing Suning Appliance?? Huairou Huairou shop to peruse the home appliances market has attracted all the Huairou consumers, low prices, global availability of new home appliances, excellent, warm and thoughtful, professional and efficient service for its customers, advanced consumption concept, a new consumer experience ... ... these gave consumers a fresh sense of Huairou, December 17, 2005 the same day, Suning Appliance Huairou shop packed with people, undoubtedly the most popular place to Huairou, a life in Huairou 70 years old man said: "appeasement has never been this much excitement, not exaggeration to say that the appeasement of people have come." Huairou the consumer's potential makes Su Ning insight into the Huairou, this weekend, Suning Huairou shop will be officially opened, with the first successful experience, this can be said to be familiar with the official opening, Su Ning said, in order to express the gratitude of the Huairou consumers will try again on the basis of sharing profit sales of 10%, the figure of Suning this the official opening of the sales price would be unprecedented Huairou appliance market super-low.


Ahn Jung-store this week, also welcomed widely outside the shop, Dianqing Majiapu shop, with these stores Dianqing, Suning Appliance end of the year once again set off World War II, in Ahn Jung-shop wide outside shop, shop Dianqing Majiapu period, Suning Electric Appliance Overall prices are implemented in one step, Su Ning said the Dianqing is to jointly build a great wall of cheap capital goods market, addition, Dianqing period, one-piece appliances over 1,000 yuan and above, Suning also add back 50? 1000. Su Ning said, put so much effort, is to set off World War II appliance end of the year.


Third step: Chaoyang Road store,
Association
Bridge Shop
Christmas
Night market


Happened this weekend
Christmas
, In order to create a holiday atmosphere, 23, Suning also Chaoyang Road shops, Lenovo bridge Taobao store at Christmas night market, Christmas market period, Suning
Organization
A large number of special models, also prepared a large number of discount models
TV
Prototype minimum 4 fold, refrigerator,
Washing machine
Prototype 6 fold
Mobile
Minimum 4 fold
Air conditioning
7 fold ... ... and buy a mobile phone,
Digital Cameras
,
Digital Camera
,
Computer
Also presented a beautiful Christmas gift.


Su Ning said the move will set off by the above three festival market.

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